The Flagel, also known as the Flat Bagel, was trademarked and first created in 1999 by Bagel Boss. The Flagel provides the customer with the best of both worlds. The same taste as a delicious Bagel Boss bagel paired a crunchy exterior that goes perfectly with any spread.
The story behind the creation of the Flagel:
CEO of Bagel Boss, Adam Rosner: “There was storm the night before which lead us to lose power. We had a refrigerator full of thousands of bagels that became over proofed and were not going to be able to be used for bagels. After playing around with the over proofed bagels and a few trial runs later, I figured out that if you flattened the bagels, seeded them, and baked with a specific bake time, the end result would be a flatter, crunchier bagel or as we know it, The Flagel. That night, the Flagel was born.”